Sales is about communication and relationships. It is about service. So many people see sales as a process of selling something to someone regardless of whether or not they need it or not.
People will always look at the starting point as the benchmark for price as well as expectation
You’re not special, your solutions or your ability to find, source, research and develop solutions is where you become special.
The biggest challenge that I find most people have when it comes to selling is understanding the difference between a solution, and a problem.
One of the biggest challenges I hear from many businesses of all shapes and sizes is their cash flow. And their ability to make money.
Sales is one of those skills that, as an entrepreneur, you’ve just got to learn how to master it. If you don’t learn how to master sales then you are behind the eight ball.