There’s something I’ve been pondering today that I think would be worthwhile and valuable to everyone – it’s the social revolution.
One of the most important things that you can do to grow your brand and your profile is focus on position. Now, position to me is different from brand. Brand and position, are completely separate subjects.
It all comes down to content. It’s not how long the story is, it’s your ability to communicate it in an engaging way. You know, if you’ve got someone’s attention, if you’ve got their interest, the way that you then essentially create a hypnotic environment is getting into the detail.
[The Social Experiment 07] Self sobatage