One of the fastest ways that you can increase your sales and also increase your ability to influence, is engage in what I call ‘radical honesty.’
It all comes down to content. It’s not how long the story is, it’s your ability to communicate it in an engaging way. You know, if you’ve got someone’s attention, if you’ve got their interest, the way that you then essentially create a hypnotic environment is getting into the detail.
The first and most important part of influence is authority. Authority is a presence of specialty. So what do you think is absent in the presence of authority? Uncertainty, doubt and neediness.
When it comes to business, and even in life, I’ve learnt that there are two key components that lead to success – one is relationships, the other is value.