It all comes down to content. It’s not how long the story is, it’s your ability to communicate it in an engaging way. You know, if you’ve got someone’s attention, if you’ve got their interest, the way that you then essentially create a hypnotic environment is getting into the detail.
The first and most important part of influence is authority. Authority is a presence of specialty. So what do you think is absent in the presence of authority? Uncertainty, doubt and neediness.
The biggest challenge that I find most people have when it comes to selling is understanding the difference between a solution, and a problem.
The Social Experiment 05 – It’s Hard
One of the most important things that you need to understand when it comes to working with other people is learning how to become more attractive.
Sales is one of those skills that, as an entrepreneur, you’ve just got to learn how to master it. If you don’t learn how to master sales then you are behind the eight ball.