Business is an ongoing investment. It’s like a house, you must constantly reinvest. Constantly reinvest in order for your business to grow in value.
It all comes down to content. It’s not how long the story is, it’s your ability to communicate it in an engaging way. You know, if you’ve got someone’s attention, if you’ve got their interest, the way that you then essentially create a hypnotic environment is getting into the detail.
The Social Experiment 05 – It’s Hard
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I was HUGELY SKEPTICAL about snapchat just being yet another tool that would distract me but the more data I see and the more I use it and communicate to my audience with, the more I am becoming convinced of its purpose as a business tool.