Social proof – A highly powerful tool

Social proof is about using other people’s social behaviour to persuade what is it you’re trying to get them to do. There’s two forms of social proof. There’s relative form and there’s authoritative form. Relative social proof is whereby someone just like me is using...

Learn How to Master Sales

  Sales is one of those skills that, as an entrepreneur, you?ve just got to learn how to master it. If you don?t learn how to master sales then you are behind the eight ball. Because the reality is if you can?t get someone interested, or if you can?t get someone...
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