Social proof – A highly powerful tool

Social proof is about using other people’s social behaviour to persuade what is it you’re trying to get them to do. There’s two forms of social proof. There’s relative form and there’s authoritative form. Relative social proof is whereby someone just like me is using...

Leadership that creates trust

What is it that kids, dogs and even horses intrinsically don’t trust?  They don’t trust emotionally unstable humans. When a dog is associated with an emotionally unstable human, do you know what it’s default response is? “This human has not got its shit together, I...

Choose talent over staff every time

When it comes to growing a business quickly, one of the most important things that every owner needs is leverage. Leverage is the ability to delegate and designate critical items that need to be done by people who are more skilled in those areas than you. When it...

Enough with the excuses

You know, if there’s one thing that I’m not short on when I speak to people who are telling me why they aren’t where they are, is all the fucking excuses they’ve got. And the reality is, I’ve heard every single excuse under the sun as to why people can’t get to where...

Playing above the line

There’s two ways that you can operate in your business, and by the way these are addictions.  Playing below the line usually means you’re addicted to activity. A symptom of activity is someone who is always busy and never has any free time. If you do not have...

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