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The evolution of motivation

The evolution of motivation

The first level of motivation that we have instilled within us is the motivation to survive. This is fundamental and this will not change. And you will not be able to tap into the next two unless this one is taken care of.

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Position is key to grow your brand

Position is key to grow your brand

One of the most important things that you can do to grow your brand and your profile is focus on position. Now, position to me is different from brand. Brand and position, are completely separate subjects.

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Discover The Power of Storytelling

Discover The Power of Storytelling

It all comes down to content. It’s not how long the story is, it’s your ability to communicate it in an engaging way. You know, if you’ve got someone’s attention, if you’ve got their interest, the way that you then essentially create a hypnotic environment is getting into the detail.

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Master influence with this framework

Master influence with this framework

The first and most important part of influence is authority. Authority is a presence of specialty. So what do you think is absent in the presence of authority? Uncertainty, doubt and neediness.

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