Social proof – A highly powerful tool

Social proof is about using other people’s social behaviour to persuade what is it you’re trying to get them to do. There’s two forms of social proof. There’s relative form and there’s authoritative form. Relative social proof is whereby someone just like me is using...

Leadership that creates trust

What is it that kids, dogs and even horses intrinsically don’t trust?  They don’t trust emotionally unstable humans. When a dog is associated with an emotionally unstable human, do you know what it’s default response is? “This human has not got its shit together, I...

Make your business a way of life

Anyone who’s known me for long enough would know that I have ballooned up and down in my weight for the last 10 years. I’ve been fat-fit-fat-fit-fat-fit. Honestly, my body doesn’t know if it’s coming or going sometimes. To give you a bit of an idea of my cycle....

Choose talent over staff every time

When it comes to growing a business quickly, one of the most important things that every owner needs is leverage. Leverage is the ability to delegate and designate critical items that need to be done by people who are more skilled in those areas than you. When it...

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